1. Choose a coherent capsule
Define your intended customer and how the pieces will work together. Select a small group of product categories and prioritise the garments that best express your brand.
A focused brief makes a better starting point.
Define your intended customer and how the pieces will work together. Select a small group of product categories and prioritise the garments that best express your brand.
Record the fit, fabric feel, colour palette and brand details. Separate essential requirements from preferences that can be explored during development.
Allow time to review and revise samples. Keep notes, photographs and measurements together so every change can be understood.
Confirm quantities by size and colour, packaging, artwork, approved samples and delivery requirements. Ask for a quotation that reflects the complete scope.